Designed and built core features including a tag-based community system, Video to Video, AI Talking Head, and AI Anime Generator. Refined the design language and handled PostHog tracking and programmatic SEO.
Key contributions
Tag-based community system
Designed and shipped a community feature built around tags, with tiered permissions and visibility controls for different user roles.
AI image and video features
Redesigned the AI Art Generator, built Video to Video (ranked #2 on Product Hunt), AI Talking Head, and a range of other AI image and video features.
Growth
Drove organic traffic through programmatic SEO, increasing site visits 10x in two months.
Analytics
Set up PostHog from scratch — event tracking, funnels, dashboards. First time the team had real usage data to make product decisions with.
Design language
Defined the app's design language, designed the mascot, and created AI app cover images based on the mascot.
